Imagine a world where your business runs on autopilot. Where leads come to you, and you have an automated sales funnel system to nurture and convert your leads into paying customers. A world where you can step away from work for a month to take that long-deserved vacation and your business doesn’t miss a beat, because your highly-trained staff works seamlessly with your automated marketing funnel and easily keep the ship on course.

Stop imagining, because that’s the world we live in today.

At eRational Marketing, we provide business owners marketing automation, sales funnels and Infusionsoft support, as well as funnel training for their teams.

Our goal is to give you all of the tools you need to automate your business and become enormously successful in the online space.

Why Should You Consider Marketing Automation?

Here’s the biggest advantage of adopting digital marketing into your sales funnel: metrics. When companies invest in traditional advertising, such as radio, television or print ads, they are typically left with just two metrics: what went out and what came back in. Unfortunately, it’s hard to directly connect the outcome (sales) to the expense (advertising). You could have had a great month because of a spike in the economy or even the weather.

Investing in digital marketing, however, gives you the ability to see exactly what results were generated. By integrating CRM solutions such as Infusionsoft into your marketing funnel, you’ll be able to see in real time how many leads came in, how many of them booked consultations with you, how many of those leads converted, how many you were able to up-sell, and ultimately, what the results were.

That’s why we have to be sure we’re producing results for our clients!

If you find yourself trying to grow your business, but keep finding cracks in your sales funnel as you expand your team, we’d love to chat. We understand that there is always an appeal to filling your marketing funnel, but balancing the growth of your business with the creation of systems and processes to effectively manage that growth is essential to scaling.

The speed bumps that you’ve lived with for years become more and more pronounced as your team expands. Our goal is to help you identify those inefficiencies and replace them with a seamless system that will have you breathing a sigh of relief.

If you are bringing on more staff, and you want to ensure they are delivering the same quality of service that you would deliver yourself, one of the best ways to do this is by utilizing automation to track your team through their daily routine, ensuring you provide a consistent customer experience, whether they’re dealing with you or your least experienced employee. That’s why we offer sales funnel training and sales funnel services.

Infusionsoft Support

As you may have guessed, one of the things we take seriously at eRational Marketing is marketing automation. In our opinion, the best marketing automation platform on the market for small and medium businesses is Infusionsoft. As Infusionsoft Certified Partners, we pride ourselves on knowing the platform inside and out.

Infusionsoft is a platform built to create conversions at your customer’s pace. More than just a CRM, it houses all of your leads in one place, allowing you to nurture them until they are ready to buy, and pivots automatically at the appropriate spots to send the right message to the right person at the right time.

For example, you don’t want to barrage a client to buy your product if they’ve already done so. Instead, you might consider creating upsell or cross-sell campaigns that increase the value of the average customer who comes into your bucket.

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We are happy to offer businesses both support and training in adopting CRM systems like Infusionsoft. Whether you’re looking for an automated nurture and conversion sequence, consulting automation with Appointmentcore, a pipeline sales funnel, fulfillment automation or other custom campaign development, we are happy to build it for you, or train your team on how to bring the business intelligence in-house.

Marketing automation could be the key factor to give a massive lift to your business this year. One of our key specializations is in clients who own service-based businesses, or those who require a phone consult to close the deal. Big-ticket items are difficult to sell without at least a phone consult or in-person meeting to establish your business as a credible, reputable source.

In our Infusionsoft training program, your team will learn how to create these campaigns for your business, so you can bring the business intelligence in-house. They will be able to segment your audience and build a powerful marketing funnel that captures leads and converts them into sales. It’s important to know that Canadian businesses may qualify for training grants to be reimbursed for up to $10,000 per employee!

Want a free way to get started? We are happy to host Toronto’s largest Infusionsoft User Group. Come network with other business owners and get support on the questions you have. Whether you’re considering adopting Infusionsoft for the first time, or a long time user looking to use it even more effectively, we’re here to help. Contact us to get registered for an upcoming session.

Lead Generation

Driving traffic to your site is easy. Driving targeted traffic to your site in a cost-effective, strategic and effective way, not so much. Our primary focus when helping clients with lead generation training and services is that we consider where their target demographic is “living” online. What social media platforms are they hanging out on? What are they looking for on search engines? How can we ensure we are playing for keywords and placing ads in front of people who are likely to become customers?

Online lead generation boils down to 5 core methodologies: organic social media, social media advertising, web search advertising, content creation (including blogging & video) and banner ads. Everything else falls loosely in to one of these 5 categories. We work with you to find two or three strategies that suit your brand best and help you implement them in your business.

Online lead generation is an ongoing process, especially when it comes to traffic sources like social media and content creation. Google’s new algorithms, and the nature of these social media sites is that the person with the freshest, most original content wins.

That’s why we recommend that you bring the business intelligence in-house by sending one of your employees through our Lead Generation Training Program: the eRational Digital Marketing Traffic Certification. There, they will learn critical skill-sets to drive traffic to your site and maintain the flow on an ongoing basis.

So where do I start?

Our biggest recommendation is that you book a discovery call with us. This will help us identify your priorities, and the best way to get you started.

This call is 100% free, and we guarantee that even if you don’t decide to work with us, you’ll make better decisions about your company’s digital marketing.