Ready To Create A Meaningful Profitable
Business That Empowers Your Life & Purpose?

Introducing

Meaningful Business
Accelerator

MBA Level 1

Authentic Success Foundations

Discover how you can build a business that has an impact on the world on the world around you.

The Meaningful Business Accelerator was created for the conscious entrepreneur and small business teams, who are looking to build their business successfully and in an authentic way.

This Accelerator program was co-created by combining the best of eRational Marketing, a marketing training company aimed at impacting the lives of 1 billion individuals, and Rizen, a community for conscious entrepreneurs aimed at making a difference in the world around them.

In this Accelerator Group, we help businesses who strive to create the maximum impact in the world around them, either through the business’s activities itself, or by the contribution that would be generated from the profits of its activities.

What’s In It For Me?

Joining this program is not for everyone.  Level 1, “Authentic Success Foundations,” is a 6-month intensive training program where you will be rewired in the way you perceive, manage and create profit from your ideas and product line.  You will learn:

  • How to position your product or services in a way that commands a higher price, in a way that helps people understand the real value you bring to the world.
  • The 4 authentic Convert-sations that generate subscribers, appointments, clients and referrals in a way that is genuine to you and more effective than typical, manipulative sales methods.
  • How to price your product so you can get off the “Feast-to-Famine entrepreneurial roller coaster,” and get clients to stay with you for the long haul.
  • How to sell more of your products or services by leveraging promotional partnerships. 

     

  • How to reframe your offering in a way that is no longer linked to price but instead to value… and what your unique value proposition is.
  • Proven best-seller content frameworks that will help you generate massive numbers of leads and sales from online media.
  • How to setup and leverage the most powerful funnel we’ve ever seen, to generate paid appointments and fill events. 

     

  • How to manage your business’ finances: cashflow, profit and loss, expenses and ROI.  You better know your metrics or you’ll get to know bankruptcy quick!

The target outcome during this first 6 month stage of learning is for you to recover the investment you made in yourself dollar for dollar, and have a solid foundation for you to be able to attract and close business authentically.

Who is this for?

This program was designed for the growing entrepreneur, that has big dreams, and a vision to make a powerful difference in the world. Ideally, you would be keeping an eye on the future, and have started assembling a team to collaborate with.

This includes start-ups that are pre-revenue, to companies in the $100,000/year range.

For most businesses at this stage, their main problems lie in:

  • Effectively communicating your message
  • Converting an audience to leads
  • List building
  • Clearly defining your product, pricing, positioning, partnerships and people
  • Getting people to pay you what you’re worth
  • Being able to close 4-5 figure deals with a 50% conversion rate
  • Having a hard time approaching new people, and speaking about what you do in a way that leads to a next step
  • Burning through your savings on a “learning binge” but never actually completing the work that produces cash
  • Having improper financial knowledge to run a business profitably
  • The lack of an established system to manage your time to balance personal and business life

If you face a few of these problems, then this program is for you.

 

This Is How We’ll Help You

2-day intensive Product Positioning for Profit and Impact

We kick off the M.B.A Program with a 2 Day Intensive where you will work on your product, offer and conversations.  To create maximum impact and income with your ideas, the foundation is the 7 Ps that increase the leverage of your gifts and ideas. From there, discovering how you will communicate them authentically to the world in a way that demonstrates value will be done in the “Convert-Sations”.  Here are the topics we will cover:

The 7 P’s to a profitable impactful offer:

 

  1. People
  2. Product
  3. Positioning
  4. Pricing
  5. Partnerships
  6. Profit
  7. Packaging

The contribution you want to make:

 

  1. What is your gift to the world
  2. The impact you have on others
  3. Your multi-generational legacy

“Creating Convert-Sations” 

There are 2 core convert-sations that we will cover during the 1st intensive.

Stage 1: How to get the attention of a stranger and have them interested in learning more in an appointment

Stage 2: How to structure your conversation when you meet to turn them into a paying client.

Identifying the life you want:

 

  1. What is the material life you desire
  2. What resources will be required to achieve it
  3. How your business will empower it

Bi-Weekly Group Training

Direct live coaching is critical to your success.  In these live ZOOM sessions, you will work directly with Thomas to work on your business and solve personal and business life balance challenges.

WEEKLY ACCOUNTABILITY TOUCHPOINTS

We are here to ensure that you achieve your goals.  Sometimes, our best intentions don’t come to light… we’re here to ensure they do!  Each week, an accountability coach will call you to help you stay on track… and on goal.

Monthly Online Intensive

New topic each month

 

  1. Closing your first deal
  2. Quick setup for technology
  3. Quick list
  4. Financial Tracking
  5. Closing bigger deals
  6. Partnerships
  7. Accounting/tax/corporate
  8. Content to convert

Rizen Meaningful Life Curriculum

You will create the following in your life

 

  1. Habits
  2. Willpower
  3. Priorities
  4. Weekly calibration
  5. Goals
  6. Contribution
  7. Scheduling
  8. Productivity tracking

How The Program Is Structured

Each month, we will host intensive learning periods, where the curriculum is delivered live online for maximum impact.  At the end of each session, you’ll set your goals and the actions you commit to in order to achieve them.

At that point, you’ll begin tracking your progress weekly using the Rizen Action Tracker.  During the first 3 months, you will learn all the necessary foundational principles needed to lead a successful life on your terms, while systematically making progress towards your business goals.

Every other week (so you have time to implement), you’ll join us for an online live group training sessions via Zoom, where you can ask any questions you have regarding your business, your homework or any challenges surrounding how you are balancing personal and business life.

This 1 hour session gives you direct access to Thomas, our lead trainer, to assist you with your life of meaning and impact. Each week, you will also be contacted by an accountability advisor. whose primary function is to support you in going after what you have committed to do for yourself.  We have found that the use of an accountability advisor is critical for your long term success. 

Each month, a new topic of learning will be unveiled to build upon the foundation of what you have already learned. The primary focus for the first 6 months is sales, sales and more sales.  

You will learn how to apply the different angles sales from partnerships, referrals, direct call, blueprint close, presentation, online lead generation and much more as we go along.  This is the only way you’ll be able to not only recover your investment, but turn a profit within the first 6 months PERIOD.

What Is The Investment For Your Participaction In
The Meaningful Business Accelerator Program?

$9,000 covers your investment for the 6-month program
including all training materials

Grant funding may be available to businesses that have an employee
that they want trained in these principles.

Erational Marketing Office

Office # 310, 515 Consumers Rd, North York, ON M2J 4Z2, Canada