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Integrated Sales & Marketing
The Quali-Cal System
Want to automate your nurture system?
How Does eRational Help Businesses Succeed?
Generating executive level relationships on demand using a mix of automation, artificial intelligence, telemarketing and direct messaging.
Leveraging video and automation to follow up with all your clients and prospects week after week in a way that generates high value interactions that are ready to close.
Positioning your brand in front of all your ideal B2B clients using targeted thought leadership content marketing that converts to appointments or event registrants.
Doing it all for you from targeted demand generation to automated conversion, month after month.
Are You Ready To Explore Your Options For A New Marketing Funnel?
Content marketing not creating the results you hoped?
Who Are We?
eRational Marketing is a full service digital marketing agency that prides itself on its holistic approach to campaigns. We work, at every turn, to help generate demand for your offering, by drawing more revenue out of your existing list, and driving new, highly qualified leads to your business.
Our team of strategists, copywriters, designers, videographers, automation experts and developers are at your disposal.
A Different Approach To Marketing
Rather than exclusively devoting itself to one aspect of marketing, we work to create results with our ROI-Focused S-Marketing approach. We start by identifying your goals and the existing systems & processes that are in place. We then reverse engineer a strategy that will generate the results you want by looking at the metrics, and assessing what it will take, to get it done.
PROFIT CENTRIC APPROACH
When planning a strategy with clients, we evaluate their goals, and reverse engineer what we believe it will take to get them there.
This includes mapping out a plan with hard metrics and a projected ROI. If we aren’t both confident that your initiative will generate a 300% return, we won’t move forward.
Sales and marketing are more closely entwined than ever before. Whether you are driving to an offline service or an online e-commerce sale, you need your lead generation and lead conversion systems to work as an extension of one another.
Because let’s face it... what’s the point of a marketing campaign that doesn’t generate sales?
In all marketing campaigns, we work to limit the amount of time invested by your owners and managers. That said, you know your business better than we ever could.
That’s why our goal at every step is to ensure we are using you only for the most high-leverage elements, such as strategy and creating your video content.
If you’re ready to take the next step, book a call with one of our strategiests to see if this is a fit for your business!
Below we’ve provided insight into the work we’ve done for just a few of our clients, and the results they’ve achieved.
At ERM, your success is our success, and we’ve got the metrics to prove it!
S-Marketing In Action
LEAD GENERATION & CONVERSION FOR EVENT TICKET SALES:
A professional conference producer and speaker came to us asking us to help him generate ticket sales for his events in multiple locations. Using a combination of our Jacuzzi Nurture system and a powerful webinar-filling funnel, our team filled rooms for paid events across 7 cities, spanning 4 countries in just two months.
The audience salivated for each week’s fresh piece of content, with open rates for content emails as high as 64%, and click rates as high as 44%!
Return On Investment
Paid Ticket Sales
Quali-Cal Appointment Booking
LEAD QUALIFICATION & APPOINTMENT SETTING FOR TECH FIRM
This client’s primary issue wasn’t generating leads...it was qualifying which ones were worth their sales team’s time. Their goal was twofold: convince qualified leads that now was the time to upgrade, and stay top-of-mind with leads over their extended sales cycle.
Almost instantly, their consultations started to go more smoothly, as clients had already had a number of their questions answered via the automated nurture sequences.
Number of Appointments Generated Increased By
Sales Team Human Capitol Required Decreased By
Nurture Systems Drive Sales
AUTOMATED SALES PIPELINE CREATION FOR ONLINE COLLEGE
We were approached by an online English as a second language company interested in a solution that would up-level their sales pipeline infrastructure, and allow their system to convert leads with less human involvement. We helped them adopt S-Marketing and the results were amazing!
The goal here was to help them merge their existing online marketing infrastructure with their offline sales process, and save their team time in the process.
Return On Investment
Sales Team Human Capitol Investment Decreased By
What Our Clients Say About Us:
Don't take our word for it. Hear from some of the clients we've helped achieve massive results online.
Thomas takes great care of his clients and partners. He helped promote my first online products. He was by my side at every step and any question you can think of he could answer… we did $128,000 in sales in under 2 weeks.Roberto Shiniashiki
I thought I knew what it took to film videos and get my message out there…this is just a whole other level. As soon as I launched, I had a 100% conversion rate to my offer for every single person who entered my funnel!Lesley Edwards
We had a few automated sequences that were doing ok... But when we implemented this funnel the ROI blasted out of the water… within a month’s time with that funnel we did over $800,000 in sales! I would encourage you to take this man seriously.Kevin Porter
eRational put together a powerful funnel that generated over twenty highly targetted, qualified appointments in the first day that we launched. Their team was fast, efficient and professional. I strongly recommend them.Mike Warren
If you’re ready to see what a well-executed funnel could do for your business, book a call with us, and let’s get started.
Erational Marketing Office
Office # 310, 515 Consumers Rd, North York, ON M2J 4Z2, Canada