by Mike Vipond | Mar 27, 2020 | Blog |
Due to circumstances beyond their control, many companies are shifting to remote teams and distributed work. Leaders are striving to make this new working environment as efficient and productive as possible. This begs the question: “how do you develop team culture in...
by Mike Vipond | Mar 22, 2020 | Blog |
With all of the uncertainty in the current marketplace, shifting to distributed work is the top priority for many companies. This transition to remote work takes some adjustment, for small businesses and large corporations alike. However, it can also be seen as an...
by Mike Vipond | Mar 9, 2020 | Blog |
When creating a content plan, it’s important to focus on the needs of your target audience. A few weeks ago, we discussed how to choose the first topics for your content strategy. This content was based on: The topics in which you are an expert/authority The topics in...
by Mike Vipond | Mar 2, 2020 | Blog |
The Value Proposition is the foundation of any good marketing campaign. Essentially, it’s your “elevator pitch” — a short statement that identifies your target market and showcases the value of your solution in just one sentence. Once you have a compelling Value Prop...
by Mike Vipond | Feb 24, 2020 | Blog |
Value mapping is a critical step when it comes to narrowing down your target audience, identifying their biggest needs, and framing your solution in a way that will resonate with their situation. Last week, we broke down psychographic marketing and the process of...
by Mike Vipond | Feb 15, 2020 | Blog |
In our last few posts, we’ve talked a lot about the importance of identifying your “perfect client.” Once you can pinpoint your ideal customer, you can then build your offering to solve their greatest needs. In an abstract way, this makes sense. But, in practical...
