by Mike Vipond | Feb 15, 2020 | Blog |
In our last few posts, we’ve talked a lot about the importance of identifying your “perfect client.” Once you can pinpoint your ideal customer, you can then build your offering to solve their greatest needs. In an abstract way, this makes sense. But, in practical...
by Mike Vipond | Jan 30, 2020 | Blog |
In order to get specific about your marketing message, you need to know your audience. This involves breaking down the main pain points experienced by your target market, so you can ensure your content will resonate with potential prospects. By creating a customer...
by Mike Vipond | Jan 24, 2020 | Blog |
Once you have a better understanding of how to create your high-level content marketing strategy and when to schedule your posts, it’s time to outline the topics for your first several value pieces. Whether you are creating videos, blog posts, or long-form articles,...
by Mike Vipond | Jan 17, 2020 | Blog |
In a recent post, we discussed how to streamline your sales process by creating an automated content drip to educate and nurture leads until they are ready to buy. For many of our clients, this automated system is the primary “vehicle” that will deliver high-value...
by Nick Longo | Jan 15, 2020 | Blog |
Let’s be honest for a minute — chances are your sales data flow is currently non-existent, and information is scattered all over the place. To paraphrase Peter Drucker “What you measure, you can improve.” If you’re using spreadsheets to track results… … your...
by Nick Longo | Jan 2, 2020 | Blog |
In these last few articles, we have been focusing our attention on how you can optimize your sales process by shifting some of the responsibility to other members of your team. There are also opportunities to add a “silent salesperson” to support your team. Today...
