Content Marketing: Choosing Your First Topics

Content Marketing: Choosing Your First Topics

Once you have a better understanding of how to create your high-level content marketing strategy and when to schedule your posts, it’s time to outline the topics for your first several value pieces.  Whether you are creating videos, blog posts, or long-form articles,...
Creating a High-Level Content Strategy

Creating a High-Level Content Strategy

In a recent post, we discussed how to streamline your sales process by creating an automated content drip to educate and nurture leads until they are ready to buy. For many of our clients, this automated system is the primary “vehicle” that will deliver high-value...
Your Silent Salesperson – Automation

Your Silent Salesperson – Automation

In these last few articles, we have been focusing our attention on how you can optimize your sales process by shifting some of the responsibility to other members of your team. There are also opportunities to add a “silent salesperson” to support your team. Today...
Offloading Sales Team Responsibilities

Offloading Sales Team Responsibilities

Last week, we discussed the importance of mapping your sales process. The key reason we suggest you do so is that you can make your business less reliant on its leadership, offload sales team responsibilities and promote growth by distributing critical tasks among...
Mapping Your Sales Process

Mapping Your Sales Process

If you’re unplugging your phone, turning down deals and ducking emails because you have more business than your team can handle right now, stop reading this article right here – it’s not for you.  But if you’re looking for ways to bring in more sales to grow...