Brainstorming Exercise: Creating a Content Plan

Brainstorming Exercise: Creating a Content Plan

When creating a content plan, it’s important to focus on the needs of your target audience. A few weeks ago, we discussed how to choose the first topics for your content strategy. This content was based on: The topics in which you are an expert/authority The topics in...
Content Marketing: Choosing Your First Topics

Content Marketing: Choosing Your First Topics

Once you have a better understanding of how to create your high-level content marketing strategy and when to schedule your posts, it’s time to outline the topics for your first several value pieces.  Whether you are creating videos, blog posts, or long-form articles,...