Let’s face it, people don’t buy when you want them to buy, they buy when they’re ready.
Content marketing is the use of automated marketing systems to deliver content on a consistent basis to your leads, nurturing them so they stay warm and can take action when they are interested. Sometimes, your email catches them right at the perfect time, and they realize that they are finally ready to commit to upgrading their tech, and your product fits their needs perfectly. Other times, they watch a video that explains away their biggest objection, simply because they hadn’t considered it from that angle before.
…is that there simply aren’t enough hours in the day to give every single lead the white-glove treatment.
…is that they face the same questions from every prospect.
…is that they can’t tell who is ready to buy, and who isn’t.
…is that they don’t know how to leverage online content to offline sales.
…is that their first attempt at automating things came off as forced and inauthentic.
We’ve cracked the code when it comes to automated content marketing. Utilizing Best-Seller Frameworks, authentic automation and our Jacuzzi® nurture system, you can create content that keeps your leads hot with less than five hours of your own time invested each month.
Let’s face it – you know what your customer needs way better than we ever could. So we can’t create your content from scratch for you.
What we can do is provide you with the context to insert your content into, and the mechanism by which you deliver it, to take the technical onus off of you.
We’ll also share with you the secret to using online content to drive offline results, and avoid having your leads fall through the cracks.
Want To Explore Your Content Marketing Options?
Set up a call with one of our Account Executives to create your own custom content marketing plan. In a 20-minute Synergy Session, we’ll see if our various offerings match up with your needs, and how we might be able to work together.
How The Automated Content Marketing System Works
Our intelligent, automated response sorting mechanism identifies interested prospects and adds them to the appropriate stages in your sales pipeline. This Metric-Driven Sales Pipeline provides you insights into where your deals are at, and helps forecast cashflow. The system also triggers Authentic Automation™ marketing communication to clients and internal team members for each sales pipeline stage, so leads never slip through the cracks.
AUTHENTIC AUTOMATION ™
Save time by automating communication & qualification, so you can reserve human resources for relationship building and Solution Creation. Drive leads who aren’t ready to buy into our Jacuzzi® Nurture System.
Jacuzzi® Nurture System
Keeps leads warm using a content drip series that utilizes our Best Seller Video Framework to educate, nurture and convert within the same content pieces, giving leads the information they need to make an educated buying decision. Our system tailors the message and communication pace to the lead’s behaviour. Increases authority as an expert in your field, and minimizes the amount of time required to create content.
After they emerge from the Jacuzzi, this system prequalifies your targets and gathers the information needed by the salesperson to close. Utilizes a completely automated series of pre-call questionnaires, calendar booking system and reminder sequences to create appointments, prevent double booking, increase show rate, limit bookings to qualified buyers and save huge amounts of admin time.
Are You Ready To Explore Your Options?
Let’s have a conversation. We’ll discuss your content marketing strategy and see how we might be able to support you in it. Whether you choose to work with us or not, you’ll find you make better decisions about your marketing.